HOW TO TARGET CLIENTS AS AN EVENT PLANNER
As an event planner, it is important to be aware of strategic means to targeting your clients and building a vast clientele base. Event planning could be hectic, but then, it is a business which exposes you to different people from all walks of life.
The main aim of this article is to give you as an event planner certain ideas and tips to have in mind when running an event planning venture. It is important you take out time to understand these tips and work out a way to impact them. Here are ideas and possible tips below that would help;
IDENTIFYING YOUR CLIENT
You should have in mind firsthand what kind of client you would want to work with. It could be you are the kind of event planner who only does a great job when being pushed and so you want to sort out every lousy client with all possible means. It could be you are the boss lady kind of event planner who does not enjoy being pushed around or would not be able to accommodate nagging clients, so you sort out the calm ones. It is all up to you identifying a clientele that works best with your personality.
Getting to attend functions get you a first class ticket to target clients. Stay in style and be as simple but flashy as possible to get noticed by the other women. Discussions could be raised, and this would be your chance to tell them what you do for a living as an event planner that you are, how good you are at your job and how not so expensive you charge. You may even use the decorations at the function to compare with what you can do and boast about doing something even better. Usually, you should have a card handy just in case you are being asked for your card for future contacts. If you did not attend the function, you just may never have met such class of ladies who could be prospective clients or help with referrals.
BE OF CLASS
As an event planner, you just may get tired out by clients who price you cheap for your services. This is not something you should let bother you. Always let these clients know that you are the one in charge. Trust me when I tell you no one wants to work with an event planner who does not know what she is doing but rather taking every decision made by the client. Always be outspoken to your clients, and if they request of you a service you think would sell you short, then it is in your power to refuse such job. Most people who hire the services of an event planner love to work with an event planner with class and are willing to pay a fortune to get the work done. Sort out such clients, and this can be done by never selling short your values.
How your business can benefit from event planning
If you have a business, at one point or the other you must have considered promoting it. This is where event planning comes in handy. If appropriately planned and executed, you can carry out a remarkable event that would aid in boosting your business in various ways.
Below are some of the benefits your business can enjoy if you plan and execute a great event.
Create brand awareness
When deciding on the kind of event you want to carry out, ensure you put into consideration tailoring the event around a specific brand. With good planning and event management, an event which is memorable can be a great means of re-enforcing and building your brand awareness especially when launching a new product.
If you plan and execute a business that your target audience find appealing as well as the general public, your business information may be picked up by newspapers, local radio and if you are lucky, by television stations.
The great idea is to attain a press release written by a professional and released before the event. Ensure it is sent to as many significant parties as possible. Also, ensure you call on the local media to be in attendance as well.
Attain the information of potential clients
One of the most crucial benefits of event planning which is properly structured is the fact that it gives you a great chance to get the information of potential clients or customers such as phone numbers and email address in a way that is legal and more acceptable.
Perform better than your competition
As a small business owner if you observe that none of your competitors are carrying out events successfully then it could be an opportunity for you to do better than your competition by placing your business in a better position.
Business owners can carry out events that would ensure they gain more popularity which in turn translates to more customers for their business especially an event which is properly planned and executed.
Enhanced Popularity by association
When you plan and execute a good event, getting the assistance of a personality that is well known to entertain or speak to your audience can translate to major significance for your small business.
If the audience gets an experience that is truly memorable and enjoyable, there is a possibility they would link your organization to the experience they had. This ensures you have a higher possibility of coming to their minds first when the time comes instead of your competition.
The above are just a few of the potential benefits event planning would have on your business. It’s best for business owners to take advantage of this opportunity and get ahead of their competition while making more profit.
Looking for event planning jobs
As an events planner, searching for a job can be difficult. Jobs in event planning usually require a person to have a combination of lots of diverse skills. Although there may be lots of openings in events planning for someone who wants to begin a new career, the skill requirements can make events planning quite overwhelming to someone looking for a job.
Before you can get an event planning job, you will need the skills to perform a negotiation and come out successful. While there may be a lot of competitors as well as stakeholders, your main aim is always to have an offer which will benefit your company and also be reasonable to a potential client. This pressure may be intense if you are performing your first negotiation. To be able to stand firm by your proposal can be difficult and it will require you to be confident and strong willed. It is not always easy for a lot of people, but there are those who are naturally gifted with these abilities.
If you have not gathered enough experience in negotiation, all you need is to be stand your ground and also make sure you communicate your position in clear terms.
A lot of event planners are great at interacting with others, and this makes it much easier to find jobs. You may not be great at interaction, but if you wish to get jobs, you should be able to connect with the part of you that can start a great conversation with people when it counts. If your customer service is great, this can be a sure way to get profits for your company. People will like to form partnerships with companies with good customer services and with this increase in openings, you can also get a revenue growth.
To solidify a long term supply of income, you will be looking to develop business relationships which last a long time.
Event planning is specifically tailored for the creative mind. You need to be able to come up with a great concept and also give life to your concept. Any event that is taking place is bound to be colorful and fun. As an events planner, you shouldn’t kill the excitement and the buzz with concepts which don’t promote such an atmosphere.
You should be able to solidify your position as a great event planner with a distinct modus operandi.
A great events planner is capable of handling various events at the same time without showing any decline in performance. Event planners can be tasked with as much as 500 events in a year. This will require someone with exceptional skills in multitasking to handle them efficiently.
Most companies that look for event planners will often look for those who have experience in administrative positions. This is where it is favorable to someone who is looking for a career change.